Retail industry passes through high end competition. Retailors are facing big challenges to grow their business in competitive market. Sustainibility is main challenges to top tier retailors. The emergence of innovative start-ups, redical changes in Consumer behaviour and economic slow down in emerging market made retailors to weak their business growth, while technologies help them to open new doors to do business differently.
In last few years, margins are stressed from all sides, cost is increased for raw material and supply chain, that enabled them to do more investment into business.